G-Star launches iPhone app to discover NYC during Fashion Week

Amsterdam, the Netherlands | February 3, 2010

Free City Guide NY app lets users add their own favorite hangouts in town during Fashion Week. http://pressdoc.com/p/0000eh

Denim brand G-Star RAW launched an iPhone app today that helps visitors in NY discover the trendiest hotspots during NYFW. Users are able to add tips at these locations and submit new venues they like. Beside the best bars, restaurants and clubs G-Star aims at a youthful audience of art, design and fashion lovers by also adding relevant architecture, art and store locations.

G-Star’s new iPhone app helps visitors to discover, and share, the trendiest hotspots during New York Fashion Week – and, best of all, it’s free of charge! The RAW City Guide New York app reveals the tastiest restaurants, the coolest bars and clubs, the hippest stores and the hottest art galleries. All these locations are chosen for a youthful audience of art, design and fashion lovers, and via GPS everything is shown on Google Maps, so you’ll never be lost.

 

During Fashion Week, our young team of RAW Reporters (winners of the recent G-Star social media competition) will also be adding their favorite hangouts and, of course, all of the app’s users are able to share their own secret spots by taking a picture and adding some details, so it will be kept continuously up-to-date.

 

The New York RAW City Guide app is available on the iPhone and iPod Touch, from iTunes. In the future G-Star plans to launch RAW City Guides for Amsterdam, Berlin, London, Tokyo and elsewhere.

About G-Star
From its conception in 1989, G-Star has been known for its innovative style in the world of denim, consistent research work, eye for detail and elaborate treatment techniques. This results in authentic products that portray denim craftsmanship. Products with a distinctive design signature that add luxury to the raw character of denim.