G-Star PressRoom

February 2010

1. Feb 05

   G-Star will live stream NYFW runway show and announces Raw Reporters

   G-Star selected the four winners of their recent 'Raw Reporter' competition on G-Star.com. A Canadian Tweeter, Italian Flickr photographer, American YouTube host and Belgian Fashionblogger on Facebook will be sitting front row at the G-Star runway show at the upcoming New York Fashion Week. Aspiring fashion reporters who didn't win needn't be sad: G-Star will be live streaming it's show on Facebook and their own site.

2. Feb 03

   G-Star launches iPhone app to discover NYC during Fashion Week

   Denim brand G-Star RAW launched an iPhone app today that helps visitors in NY discover the trendiest hotspots during NYFW. Users are able to add tips at these locations and submit new venues they like. Beside the best bars, restaurants and clubs G-Star aims at a youthful audience of art, design and fashion lovers by also adding relevant architecture, art and store locations.

December 2009

1. Dec 18

   G-Star is sending social media reporters to New York Fashion Week

   Entrance to the G-Star show at New York Fashion Week was once only available to A-list celebrities, photographers, journalists and invitees who are now all using social media. G-Star wants to add even more buzz around the show by sending in the most fanatic dedicated social media reporters and fashion bloggers. All of their updates will be recorded on the G-Star website to create live coverage during New York Fashion Week.